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Served as a strategic advisor and creative lead, driving the channel's visual branding, content strategy, and audience growth. Redesigned the channel's visual identity by implementing a cohesive thumbnail system that improved brand recognition and click-through rates. Leveraged analytics and performance metrics to optimize titles, thumbnails, and publishing strategies, contributing to subscriber growth from 60,000 to over 170,000. Collaborated with a production team to streamline content creation, manage video editing workflows, and ensure consistent, high-quality uploads across the channel.